The 2013 theme emphasized the importance of peer support and counseling in a mother's decision to start or continue breastfeeding. Social support is both convenient and cost-effective. WHO recommends exclusive breastfeeding until babies are at least six months old, but the Surgeon General reports that only 13% of babies are exclusively breastfed after six months. The WBW continues to expand annually and provides more knowledge about breastfeeding to women and their support systems across the globe.
